This “Family First ” philosophy was inspired and adopted by our founder, President and Chairman Eric Canonico after he read the book, Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard, founder and owner of Patagonia® apparel company.
Mr. Canonico had the privilege of spending multiple days at the Patagonia corporate headquarters in Southern California learning about their corporate culture, or more accurately, “counter corporate culture.” There, Mr. Canonico met with Mr. Chouinard, his lovely wife, and the Patagonia® staff where he learned that it’s really about “People, Planet, and Profits”…NOT just profits.
Through this experience, and from working with The Timberland Company® and its President & CEO Jeffery Swartz, Mr. Canonico incorporated this “Family First” philosophy as one of the critical core values that anchor MOTOPARA Foundation™. He adapted the business philosophy for the Foundation to read “Purpose, People & Planet.” Although he leads a non-profit, Mr. Canonico manages MOTO+PARA™ as if it were a for-profit entity, with levels of efficiency and effectiveness that are essential in today’s business environment.
This philosophy is not only about our family at MOTOPARA Foundation™. This philosophy extends out to the Foundation’s donors, alliance partners, and vendors. We encourage everyone to support and contribute to the Foundation to achieve these goals. We extend the principle of the MOTO+PARA Life™ in pursuit of developing and implementing a Healthy, Sustainable Life™ through MOTO+PARA™ as well as how we respect and treat others. Along the way, we strive to create an environment and culture that resurrects and restores a sense of core values… values that seek to provide, protect and care for all people, with a focus on the social and environmental responsibility based on the Seven Generations and Triple Bottom Line accounting principles of “Purpose, People & Planet.” This is not just a goal but is a pledge to provide, protect, and care for all members of this movement that we call MOTO+PARA Family™.